Roborock

BRIEF
Create a communication concept for Roborock’s new product, S7+. The campaign needs to use existing material. The campaign should focus on the 3 USP:s of the S7+:

  • Sonic Mopping – 3000 vibrations per minute

  • Mop Lifting – automatic mop lifting when it gets to a carpet

  • Auto Empty Doc – you can go 6 weeks without emptying it

IDEA
I developed the communication concept “Ren vardag” – a title that carries a double meaning in Swedish: “Clean Everyday Life” and “Pure Everyday Life.” The name reflects both the practical benefit of a cleaner home and the ease Roborock brings to daily routines.

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Adidas