New Years Eve Campaign – Ring in the new year
This year, the most common day to commit suicide also happened to contain Mind’s suicide prevention number. Since the phone number exists to help those who suffer from suicidal thoughts, we decided to use the number itself to reach those who need help when they need it most.

TRANSLATION

2019 01 01

Ring in the new year.
Do you suffer from suicidal thoughts?
Sometimes a phone call can make all the difference in the world.
Call our suicide prevention number: 90101

CREATIVE TEAM
Johanna Callin, Copywriter
Martin Baude, Art Director
Lina Franzon, Copywriter
Sofia Nordström, Art Director