Stockholm Gas
BACKGROUND
Stockholm Gas wanted to promote sustainable biogas to already existing customers, making their cooking more sustainable. This quickly led us to the question: “what is sustainable cooking?”.
Food today is produced with great margins. More than 300 thousand tonnes of margins actually. 300 thousand tonnes of food is thrown away in Sweden every year, simply because we produce more food than we need. That’s just not sustainable.
So, how could we promote biogas and talk about the benefits of sustainable cooking in a way that makes it easy to understand?
Idea:
Fast Food Takes Time
Together with the Swedish celebrity chef, Paul Svensson, who is known for his sustainable cooking and way of thinking, we opened up a food truck. Our food truck, however, wasn’t your typical fast food truck. Instead of cooking your meal to order, we started growing the ingredients upon order. That way, we only produced the amount of food needed, with no margins wasted. Tacos ordered in April were served to the patient customers in September, proving that sustainability, quality, and food go hand in hand.
CREATIVE TEAM
André Persson, art director
Martin Baude, art director
Johanna Callin, copywriter
