BRIEF
Encourage more Swedes to eat “smörgåstårta” on the National Day of Sweden, which is celebrated on June 6th.

IDEA
The National Day of Sweden and the traditional Swedish “smörgåstårta” actually have something important in common: they’re both multi-layered traditions.

CREATIVE TEAM
Johanna Callin (Copywriter)
Josefin Fridlund (Art Director)